Taylor Swift wore JENNY BIRD for her Highly Anticipated Comeback! Last night, during the MTV Video Music Awards, Swift released the video forLook What You Made Me Do, the first single off her new album, Reputation, to millions around the globe. The iconic singer wore THREE Jenny Bird pieces throughout the video: Bird's crowd favourites THE choker and the Edie Hoops, and the more dramatic Muse Choker with the long tassel. Taylor's endorsement cements the Canadian designer's star status, and speaks to the brand's wide spread relevancy.
"It really doesn’t get much bigger than someone of Taylor's calibre choosing to wear your jewels as armour during one of the most important moments in her career,” said Creative Director, Jenny Bird, “JB has been on fire for a while now, but this has catapulted us into a whole new realm."