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Taylor Swift wore JENNY BIRD for her Highly Anticipated Comeback! Last night, during the MTV Video Music Awards, Swift released the video for Look What You Made Me Do, the first single off her new album, Reputation, to millions around the globe. The iconic singer wore THREE Jenny Bird pieces throughout the video: Bird's crowd favourites THE choker and the Edie Hoops, and the more dramatic Muse Choker with the long tassel. Taylor's endorsement cements the Canadian designer's star status, and speaks to the brand's wide spread relevancy.

Taylor Swift - Look what your made me do

"It really doesn’t get much bigger than someone of Taylor's calibre choosing to wear your jewels as armour during one of the most important moments in her career,” said Creative Director, Jenny Bird, “JB has been on fire for a while now, but this has catapulted us into a whole new realm."

Taylor Swift - Look what your made me do

Video c/o of:
Artists: Taylor Swift
Directed By: Joseph Kahn
Composers: Taylor Swift, Jack Antonoff, Richard Fairbrass, Fred Fairbrass, Rob Manzoli
Producers: Jil Hardin Big Machine Label Group, LLC