Jenny Bird has partnered with Far + Wide Collective to make a meaningful impact on the lives of artisans in Afghanistan; two organizations, coming together, to create a groundbreaking new approach to development. The collection of fashion-forward,
handcrafted pieces was designed by Jenny, who then provided the artisans with strategic guidance, and product development support to strengthen and scale their businesses. It is not solely about fashion, but about shaping economies; empowering people who do not have access to education; whose lives will be positively altered by the training received.
It was the deepest level of commitment that Jenny had ever experienced; it wasn’t writing a cheque or donating jewellery, it was teaching these talented artisans valuable life-changing skills that will continue to benefit their families and communities years after this collection is done.
Shot in New York by Jake Rosenberg, the campaign features prominent NY women in the arts.
JB x Far + Wide launches September 29 on farandwidecollective.com.