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  • INSIDE our Spring18 Campaign Shoot


    Mar 14, 2018

    On a cold morning last December, in a light-filled studio on the east side of Toronto, we shot our most recent campaign with the ultra-talented photographer, Brent Goldsmith. It was a magical day.

    Take a trip back with us, and get a few hints of what's to come this spring. 

    Photographer: Brent Goldsmith
    Model: Julee Huang
    Hair and beauty: Grace Lee
    Styling: Rita Liefhebber
    Creative Direction: Jenny Bird

     

    Jenny and Rita Liefhebber have been partners in styling and art direction for years.  

    The art direction always begins with the jewelry. When designing these pieces, Jenny was focused on exploring the balance of delicacy and strength.

     

    Long-time collaborator and leading makeup artist, Grace Lee, nailed the natural look on Julee; makeup is always perfectly minimal in all our shoots.

    "Each time our photographer, Brent and I work together, he puts me at ease. I don't have to direct; I just let him get in his flow. We understand each other's creative direction." - Jenny

     

    Jenny at work on set; she was working on naming the pieces here.
    The New Is Coming, March 20.

     

     

    • Tags: Behind-The-Scenes

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