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Jenny Bird


JENNY BIRD is an award-winning jewelry and lifestyle brand, with a captive customer and celebrity following. Over the past decade, the brand’s design objective has remained the same: to create lightweight statement pieces and deliver the trends through high-quality designs.

Leading the brand is founder and creative director Jenny Bird, an intuitive, cultural observer. A self-taught designer, she started her label with handbags, then applied her modern approach to creating jewelry in 2010, and later to sunglasses in 2022. Her creations emanate from her ability to plug into the zeitgeist and deliver collections that are “in the know”.



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Jenny Bird

Once labelled, ‘The Queen of The Hoop’, Jenny Bird is Canada’s leading fashion jewelry designer.  Her contemporary pieces marry creativity with a bold, fearless spirit, catching the eye of many Hollywood celebrities, stylists and influential people around the world, from Mandy Moore to Kylie Jenner, Selena Gomez to Mindy Kaling. Her designs are striking yet wearable and are designed to be worn for years to come.

Jenny is a self-taught designer who is passionate about growing a female-led business, which has seen explosive growth since the brand’s inception in 2008. As a multi-disciplinary creative, Bird initially started her label with handbags, and then expanded into jewelry in 2010, which quickly proved to be her passion. Her pieces—which often command captivated followings —are now available in leading fashion retailers worldwide, from Nordstrom to Revolve, Indigo and Harvey Nichols.

Jenny working in the JB HQ


"I know my customers will feel my essence in each piece, and in turn, I really enjoy seeing how their spirit and personal sense of style bring a piece to life for them in their lives and wardrobe." – Jenny 


Founder Jenny grew up immersed in the scenic, artistic town of Elora, in Ontario, Canada. She dreamed of a beautiful life surrounded by people who inspired her, creating things she loved. The possibility of a life less ordinary was what propelled her to start her namesake brand.

Bird’s husband, Adam, joined as President in 2011. Since then, the two have steered the meteoric rise of the label and earned the brand editorial and critical acclaim.

Though her hoops are unforgettable, she’s also gained notoriety with her custom chains, innovative earring silhouettes and anklets. Her approach to each season is driven by the love of fashion and looking modern with her inherent understanding of ‘what’s cool’, while also making sure the pieces are luxurious and will have longevity. Each design is thoughtfully executed with technical details like custom hinges and clasps. As she continues to evolve her eponymous JENNY BIRD brand, her design objective remains the same: to create modern essentials that are thoughtfully constructed and meant to be worn by everyone. 

Awards & Accolades


on Globe & Mail's Report on Business list
of Canada's Top Growing companies 


on the 2019 Growth 500 list of Canada's fastest growing companies


on the 2018 Growth 500 list of Canada’s fastest growing companies


Accessories Designer of the Year at Project


Canada’s Accessory Designer of the Year Award recipient


on the W100 list of Canada’s top female entrepreneurs

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