TLeading jewelry designer, Jenny Bird, founded her eponymous line in 2008. Bird is a natural creative with an intuitive sense for trends and an eye for beauty and design. A cult-favourite among IT girls and celebrity stylists, the brand has experienced explosive growth with her bold, modern designs carried in leading fashion retailers worldwide.
Forever evolving and expanding, the JENNY BIRD ethos remains the same, with focus on creating design-led, contemporary essentials and modern statement pieces. Bird’s formidable business success, creative ingenuity, and desire for ‘the new’ drives collection after collection.
"I FOUNDED MY LINE AS AN EXTENSION OF MYSELF; ROOTED IN AN INNATE DESIRE TO BUILD SOMETHING. I AM A SELF-TAUGHT DESIGNER, AND, AS IT TURNS OUT, IT’S THE MOST INTUITIVE, EFFORTLESS PROCESS THAT I HAVE EVER KNOWN. EACH PIECE I DESIGN IS DEEPLY INSPIRED AND WELL THOUGHT-OUT; PRODUCED IN THE HIGHEST QUALITY, AND SOLD AT A FAIR PRICE.
I WANT MY BIRDGIRLS TO FEEL MY ESSENCE IN EACH PIECE, AND IN TURN, I LOVE TO SEE HOW THEIR SPIRIT AND PERSONAL STYLE BRINGS A PIECE TO LIFE." – JENNY
"I founded my line as an extension of myself; rooted in an innate desire to build something. I am a self-taught designer, and, as it turns out, it’s the most intuitive, effortless process that I have ever known. Each piece I design is deeply inspired and well thought-out; produced in the highest quality, and sold at a fair price.
I want my birdgirls to feel my essence in each piece, and in turn, I love to see how their spirit and personal style brings a piece to life." – Jenny
Founder, Jenny Bird considers herself to be a cultural observer and fearlessly inventive designer. Early on, Bird grew up immersed in the scenic, artistic town of Elora, in Ontario, Canada. Inspired by her natural surroundings, she always yearned for an avenue to create.
After the brand’s inception in 2008, Bird’s husband, Adam, joined as President in 2011. Since then, the pair have steered the explosive growth of the label; drawing in contemporary women, and earning the brand editorial and critical acclaim.
Jenny and Adam live in the west-end of Toronto with son, August with a new family member on the way — psssst it’s a girl.
We do as much as we can to support our fellow global citizens with a focus on championing causes that are geared towards economic empowerment. We aim to create opportunities for long-term self reliance through meaningful work.
Read more on our Philanthropy and Social Causes here.
Awards & Accolades
on the 2018 Growth 500 list of Canada’s fastest growing companies
Accessories Designer of the Year at Project
Canada’s Accessory Designer of the Year Award recipient
on the W100 list of Canada’s top female entrepreneurs