About JENNY BIRD
ABOUT JENNY BIRD
Jenny Bird
JENNY BIRD HQ
JENNY BIRD is an award-winning jewelry and lifestyle brand, with a captive customer and celebrity following. Over the past decade, the brand’s design objective has remained the same: to create lightweight statement pieces and deliver the trends through high-quality designs.
Leading the brand is founder and creative director Jenny Bird, an intuitive, cultural observer. A self-taught designer, she started her label with handbags, then applied her modern approach to creating jewelry in 2010, and later to sunglasses in 2022. Her creations emanate from her ability to plug into the zeitgeist and deliver collections that are “in the know”.
About JENNY BIRD
The JENNY BIRD HQ
Jenny Bird
Once labelled, ‘The Queen of The Hoop’, Jenny Bird is Canada’s leading fashion jewelry designer. Her contemporary pieces marry creativity with a bold, fearless spirit, catching the eye of many Hollywood celebrities, stylists and influential people around the world, from Mandy Moore to Kylie Jenner, Selena Gomez to Mindy Kaling. Her designs are striking yet wearable and are designed to be worn for years to come.
Jenny is a self-taught designer who is passionate about growing a female-led business, which has seen explosive growth since the brand’s inception in 2008. As a multi-disciplinary creative, Bird initially started her label with handbags, and then expanded into jewelry in 2010, which quickly proved to be her passion. Her pieces—which often command captivated followings —are now available in leading fashion retailers worldwide, from Nordstrom to Revolve, Indigo and Harvey Nichols.
Jenny working in the JB HQ
The JENNY BIRD shop
Her pieces—which command dedicated followings—are available in leading fashion retailers worldwide, including Nordstrom, Revolve, Shopbop, Simons and Harvey Nichols. Jenny’s designs are often seen in the world’s most influential fashion publications, from VOGUE to The Cut, and have garnered the attention of countless celebrities, including Michelle Obama, Hailey Bieber and Selena Gomez.
Her passion for growing a female-led business is bolstered by the brand’s commitment to philanthropy. Jenny directs 1% of all sales to organizations that uplift women from the Possibilities Fund. Every JENNY BIRD purchase matters, because every single piece of jewelry gives back.
"I know my customers will feel my essence in each piece, and in turn, I really enjoy seeing how their spirit and personal sense of style bring a piece to life for them in their lives and wardrobe." – Jenny
ABOUT JB
Founder Jenny grew up immersed in the scenic, artistic town of Elora, in Ontario, Canada. She dreamed of a beautiful life surrounded by people who inspired her, creating things she loved. The possibility of a life less ordinary was what propelled her to start her namesake brand.
Bird’s husband, Adam, joined as President in 2011. Since then, the two have steered the meteoric rise of the label and earned the brand editorial and critical acclaim.
Awards & Accolades
#265
on Globe & Mail's Report on Business list
of Canada's Top Growing companies
#183
on the 2019 Growth 500 list of Canada's fastest growing companies
#84
on the 2018 Growth 500 list of Canada’s fastest growing companies
2018
Accessories Designer of the Year at Project
2017
Canada’s Accessory Designer of the Year Award recipient
#48
on the W100 list of Canada’s top female entrepreneurs