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At JENNY BIRD, the possibilities for and the potential of women is the essence of our brand. The purpose of uplifting and supporting women through our 1% pledge allows us to distribute funds to those in need.

How It Works



The Figure 8 Effect

How your support fuels our ability to give back.

1. Your Support

1% of each and every purchase goes directly into the fund.

2. Our Partners

100% is directed to trusted organizations in need and mentorship programming.

3. Community Impact

This continues to support services & programs that uplift women.

4. The Cycle Continues

As we grow, the opportunity to pledge more funds as a community increases.

Our Impact

Here are our three pillars of support:


urgent need

Basic human rights and dignity (food, water, shelter, safety, healthcare). 


mental wellness

The necessary resources to help support mental wellness.



The support of other women to help build and design their own tomorrow.

"The Possibilities Fund was created with a deep-seated belief that when women support other women, incredible transformations happen. We envision a world where every woman can recognize hope, pursue her dreams, and access their full potential."

Handwritten signature with 'XX Jenny' in white ink on a black background.

Founder & Creative Director

To date, we have directed


to organizations that uplift women.

By the end of 2024,

this number will increase to over


Our Partners

CAMH womenmind™ is committed to closing the gender gap in mental health. In support of CAMH, womenmind raises funds to: Recruit new scientists, provide early career support, provide research and and leadership grant opportunities. They also offer a mentoring program for women scientists and host a global research symposium.


Planned Parenthood's mission is to ensure all people have access to the care and resources they need to make informed decisions about their bodies, their lives, and their futures. Founded in 1916, Planned Parenthood is a trusted health care provider, educator, and passionate advocate in the U.S. as well as a strong partner to health and rights organizations around the world. Each year, Planned Parenthood delivers vital sexual and reproductive health care, sex education, and information to millions of people.


YWCA Canada is dedicated to improving the lives of women, girls and gender diverse people. As part of a national and international movement, YWCA Canada provides services to women who need to flee violence, secure housing, find jobs, enhance skills and develop confidence. They also offer a range of housing options, employment and training programs, and community support programs. They are the second largest provider of childcare in Canada, and the largest provider or both gender-based housing and employment programs for women.


Dress for Success Toronto® is part of a global movement for change. They are a local affiliate of an international not-for-profit organization operating in over 150 cities in 30 countries. Since 2009, they have helped over 15,000 women in the GTA transition from unemployment to economic independence. Dress for Success works together with agency partners, corporate sponsors, individual donors, and over 300 dedicated volunteers to create real impact in women’s lives.