Blog — Behind-The-Collection

“This collection is my abstract expression of one love, in jewels. My hope is that these pieces remind us to be kind to one another, and to be champions of spreading love and acceptance in our day-to-day lives.” - Jenny

The Serra pieces were named after Richard Serra, a minimalist sculptor, known for working with large-scale assemblies of sheet metal - bending it and folding it to create awe-inspiring sculptures that have been displayed around the world. He was a part of the Process Art Movement; an artistic movement, born in the 1960s, in which art is not the main focus; it is not about the final product, but about its formation; the gathering, the sorting, the process. Change and transience are marked themes in the movement.   READ MORE on the Process Art Movement from the experts at Artspace Richard Serra Installation at the Guggenheim Bilbao In a way, this process was used in the making of fall winter 17;...

Model and Singer, Lena, was chosen as the face of this collection. There were no sketches for this collection; Jenny and her right hand bench artisan,Mia, played with tubing on the workbench in Toronto.Jenny referenced her large collection of vintage tubular hoops, while, at the same time,focusing on making the concept new again. Above: one of the first pieces designed was this v-shaped arm cuff; it  was, ultimately, cut from the final lineup. The collection was driven by the upcoming trend of tubular forms.Jenny's focus was to interpret the trend, so that the brand delivered it in a unique way. It is made up of three groupings; the Lolas, the Ossies, and Rogue.One commonality runs through them: the two-layers of tubing (which allowed for two-tone!)...

Take a trip behind-the-scenes at our latest campaign shoot for a few hints of what's coming. 

Not only is the sphere a mega-trend in jewelry right now, but it is also having a major comeback across the design world.  The two, generally, go hand-in-hand, which is why Jenny follows the trends throughout the design world closely for inspiration.  

 I follow a new moon ritual each month by taking a pause, meditating, and setting intentions for the next 28 days. I have found that the intentions I write out in my journal carry the most power...

Two pieces from the latest collection, the Fallingwater Collar and Cuff, were named after an architectural icon of the same name; the chains descend through the hand-sculpted frames, just as the waterfall descends from the house.

An interview with the stylist and model behind our latest campaign.

Take a look at the making-of our newest lookbook.